S. Sukanya, global head of travel, transportation and hospitality at TCS, said the digital consumer economy is creating opportunities and challenges for businesses across all markets and industries. “To succeed in this new era, organisations need to fully embrace a digital-by-default approach,” said Sukanya.
The mobile consumer global trend study revealed that energy and telecommunications businesses were the other sectors investing heavily in winning business with mobile digital channels.
The spending will include investments in app development, customer service delivery through mobile devices, and mobile-friendly marketing campaigns.
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