Google AdWords Clickthrough Rate

Keep a close eye on keyword performance with these strategies:

• Update your keyword lists regularly. Pause or remove the words that aren't working well for you (for example, if they have CTRs below 1%, or low Quality Scores) and add new ones. Add columns and segments to your statistics table on your Keywords tab for an overview of your keywords' clicks, CTR, Quality Scores, and more.
• Use the four keyword matching options to help control who sees your ads. Add the Match type column to the statistics table on your Keywords tab to see how the different keyword matching options perform for you. With some options, you'll enjoy more ad impressions, clicks, and conversions. With others, you'll get fewer impressions and more narrow targeting.
• For a comprehensive view of keyword quality, run a keyword diagnosis. It gives you information about your keywords' Quality Scores and whether they're triggering your ads. A Quality Score of 5 or higher is generally considered good.

https://support.google.com/adwords/answer/1722035

Advertising On Facebook Using New Algorithm EdgeRank

Facebook built a News Feed sorting algorithm, unofficially known as EdgeRank, that analyzes every signal possible to determine the relevance of each post to each person. Roughly 100,000 different indicators of importance are factored in.

• How popular (Liked, commented on, shared, clicked) are the post creator’s past posts with everyone
• How popular is this post with everyone who has already seen it
• How popular have the post creator’s past posts been with the viewer
• Do the type of post (status update, photo, video, link) match what types have been popular with the viewer in the past
• How recently was the post published

http://techcrunch.com/2014/04/03/the-filtered-feed-problem/

Google Test Your Website For Mobile Readiness

This test will analyze a URL and report if the page has a mobile-friendly design.

https://www.google.com/webmasters/tools/mobile-friendly/

Learn more about the mobile-friendly criteria and how it may affect Google's search results.

Have you ever tapped on a Google Search result on your mobile phone, only to find yourself looking at a page where the text was too small, the links were tiny, and you had to scroll sideways to see all the content? This usually happens when the website has not been optimized to be viewed on a mobile phone.

This can be a frustrating experience for our mobile searchers. Starting today, to make it easier for people to find the information that they’re looking for, we’re adding a “mobile-friendly” label to our mobile search results.

http://googlewebmastercentral.blogspot.in/2014/11/helping-users-find-mobile-friendly-pages.html

Google Adwords Save Money! Check And Understand Quality Score

Every time someone does a search that triggers an ad that competes in an auction, we calculate an Ad Rank. This calculation incorporates your bid, auction-time measurements of expected CTR, ad relevance, landing page experience, and other factors. To determine the auction-time quality components, we look at a number of different factors. By improving the following factors you can help improve the quality components of your Ad Rank:

Your ad's expected CTR: This is based in part on your ad's historical clicks and impressions (excluding factors such as ad position, extensions, and other formats that may have affected the visibility of an ad that someone previously clicked)

Your display URL's past CTR: The historical clicks and impressions your display URL has received

The quality of your landing page: How relevant, transparent, and easy-to-navigate your page is

Your ad/search relevance: How relevant your ad text is to what a person searches for

Geographic performance: How successful your account has been in the regions you're targeting

Your targeted devices: How well your ads have been performing on different types of devices, like desktops/laptops, mobile devices, and tablets

How ad quality affects you

The quality components of Ad Rank are used in several different ways and can affect the following things in your account:

Ad auction eligibility: Having better quality components typically makes it easier and cheaper for your ads to enter an auction. Our measures of ad quality also help determine whether your ad is qualified to appear at all.

Your actual cost-per-click (CPC): Higher quality ads can often lead to lower CPCs. That means you pay less per click when your ads are higher quality.

Your keyword's first page bid estimate: Higher quality ads are typically associated with lower first page bid estimates. That means it's easier for your ads to show on the first page of search results when they have high quality components (expected CTR, ad relevance, and landing page experience).

Your keyword's top of page bid estimate: Higher quality ads are typically associated with lower top of page bid estimates. That means it's easier for your ad to show towards the top of the page when your ads are higher quality.

Ad position: Higher quality ads lead to higher ad positions, meaning they can show up higher on the page.

Eligibility for ad extensions and other ad formats: Some ad formats require a minimum ad quality threshold to show. In addition, your Ad Rank determines whether or not your ad is eligible to be displayed with ad extensions and other ad formats, such as sitelinks. Because Ad Rank is a function of the components of Quality Score, higher quality ads can increase the likelihood that your ad is displayed with extensions and other formats.

In a nutshell, higher quality ads typically lead to lower costs and better ad positions. The AdWords system works best for everybody – advertisers, customers, publishers, and Google – when the ads we show are relevant, closely matching what customers are looking for. Relevant ads tend to earn more clicks, appear in a higher position, and bring you the most success.

https://support.google.com/adwords/answer/2454010?hl=en

10 Must-See Digital Marketing Stats

As per adweek, last week was a good indication of how these platforms of the future are growing and developing. Here's a look at some of the must-see digital stats that shine a light on mobile, messaging and the wider tech landscape:

http://www.adweek.com/news/technology/10-must-see-digital-marketing-stats-past-week-163354

Apple Edition $17,000 Watch

Apple Watch Video

Apple Edition is for $17,000, 38-mm size, has a case made from a customized 18-karat rose gold, with a sapphire display. It comes with a magnetic charging case.

Pre-orders for Apple Watch start April 10, and the watches will go on sale on April 24. They will first be available in a select countries, including the United States, Australia, China and Japan.

Apple Watch Gold Edition

The Edition collection features six uniquely elegant expressions of Apple Watch. Each has a watch case crafted from 18-carat gold that our metallurgists have developed to be up to twice as hard as standard gold. The display is protected by polished sapphire crystal. And an exquisitely designed strap provides a striking complement.

APPLE WATCH EDITION
42mm Case
18-Carat Yellow Gold
Sapphire Crystal
Retina Display
Ceramic Back
Sport Band
Black Fluoroelastomer
18-Carat Yellow Gold Pin

Apple Watch Live Streaming

Apple Watch YouTube Video

On Monday 9th March 2015 the watch will be previewed at a press event in San Francisco, starting at 1 p.m. ET. Apple CEO Tim Cook will lead the presentation.

As per news source Telegraph UK, the watch will be priced at around £8,000 and made with especially light, strong and scratch-resistant 18ct gold, this is the luxury Apple watch tipped as the next must-have gadget for wealthy buyers.

As well as keeping "incredibly accurate" time, the digital watch will allow wearers with iPhones to send and receive telephone calls, text messages and emails.

It will also act like a credit card, enabling customers to wave their arms over a "contactless" shop card machines to pay for a coffee or newspaper, and monitor heart rates and activity to provide personal training tips.

Apple will be live streaming the presentation. Use this link to get there.

http://www.apple.com/live/?cid=wwa-us-kwg-features-com
http://www.apple.com/live/

YouTube Content Marketing Tools

Content Marketing Institute research shows that brands — including Coca-Cola and Toyota — are not just creating effective YouTube channels, they’re also embedding YouTube videos on their own websites. In fact, 61 of the Top 100 brands now embed YouTube videos on their websites (further blurring the lines between digital channels). We’re also noticing more diverse video methods and styles. Intel, for one, effectively combines both professionally produced content with user-generated content.

As per Wall Street Journal Media firms acknowledge benefits from posting clips on YouTube. Reaching its huge audience—a billion users globally a month—helps promote TV shows even if the ad money generated isn’t meaningful for large media conglomerates, executives say. YouTube continues to secure premium video deals. A YouTube spokeswoman said YouTube’s partners’ revenue has increased 50% for each of the past three years. “We are thrilled that creators can find both large audiences as well as high growth revenue opportunities on YouTube.”

Here are a few tools that can help your small business improve its video content marketing.

http://www.forbes.com/sites/drewhendricks/2014/10/16/6-tools-to-jump-start-your-video-content-marketing/

Digital Marketing Call To Action

Maria Corcoran Media Manager at Adobe Systems, I’m certain just about everyone has heard of the all-important CTA. This isn’t just a Buzzword Bingo thing folks! Having a strong CTA is of course important to your brand. However, have you thought about how about the CTA will resonate with the site visitor and potential customer? Are you answering the question or need they had in mind when they began their search for your company and product? What can you do as the marketer to really make a CTA stand out, appeal to the site visitor, and ensure it has the potential to assist them on their journey to conversion, therefore finding the right solution to their original need?

Google AdWords Bid Simulator Insight

The bid simulators collect and analyze data from ad auctions on Google and the Search Network from the last seven days, while considering information such as Quality Score, your competitors' bids, and keyword traffic. The tools use this information to estimate where your ad would've appeared and how frequently it would have received a click.

Remember, the bid simulators can provide insight into how your bids could've affected ad performance over the last seven days, but they don't attempt to predict future performance. For instance, you might have reason to believe that your ad performance will go up or down during a particular week, and you'll want to keep that in mind when choosing your bids for that time period.

Google Car Insurance Quotes A Fight for Customers

There is a new market for Digital Financial Products for advertisers to play with and earn money. Google said it is just trying to give people a better understanding of financial products.

Google Inc. plans to provide car insurance quotes and will sign up carriers. The list of initial participants in California includes MetLife, Mercury Insurance and 21st Century Insurance. Some of the largest auto insurance providers, including State Farm, Allstate, Progressive and Geico, haven't joined Google's service. 

Time To Cut Cable Netflix, Hulu and YouTube

Cord cutting is accelerating as more people in the U.S. turn to Internet services such as Netflix, Hulu and YouTube to watch their favorite programs.

700,000 is roughly the number of households that signed up for broadband Internet in the third quarter of the year.
150,000 is the number of households that had been subscribed to some form of TV bundle, but dropped it in that three-month span.

Indian Festival Holi The Age Old Social Media

In olden days, the best social network was the immediate neighborhood, villages and towns. People use to interact distribute sweets and pleasantries. Same as we do in virtual world Facebook Twitter. Holi celebrates the legend of Radha and Krishna and the pleasure Krishna took in applying color on Radha and other Gopis (Female Friends). This tradition of applying color has since then been followed by Indians world over.

Don’t Waste Your time, Social Media Is No Longer Free !

Marketers have been complaining for some time that organic reach no longer exists on social media and that brands have to pay for adverts if they want to engage with their target audience.

These rumblings have been growing louder over the past 12 months, particularly in regards to Facebook, which some marketers claim is now little more than a glorified advertising network. However, it could be that Twitter will also become a so-called ‘pay-to-play’ network for marketers, as it recently hinted at plans to implement a news feed-style algorithm.

This means users will no longer see tweets in one continuous real-time feed, but will be shown the content that Twitter deems to be the most important or relevant. Apparently the aim is to improve the user experience, but a cynic might suggest Twitter also wants to squeeze more ad revenue from brands by restricting their organic reach.

http://www.theguardian.com/media/2014/sep/15/pay-to-play-the-end-of-free-social-media-marketing

Best Content Marketing Strategy On Twitter

Conversations on Twitter are just like the face-to-face encounters you have with customers each day. When you’re ready to start Tweeting, use these tips to write Tweets that establish an ongoing dialogue with your followers and stick to your content marketing strategy.

Listen and observe. 

Take a moment to see what other businesses are doing on Twitter and develop your own content marketing strategy by deciding what you like about others’. You can find competitors and monitor relevant conversations using search.twitter.com. When you see how other businesses interact with customers and what types of content they share, you can try testing similar tactics to see which resonates most with your followers.

Use the 80/20 principle. 

80% of your Tweets should focus on driving interactions with your followers, such as Retweets, replies, and favorites. Once you’ve built some rapport, you can mix in direct offers or promotions that get followers to take actions, such as clicking on a link or making a purchase from your website. 

Install Android For Cars

There are over 1 billion cars on the road today. We rely on our cars for so many things in our lives, but right now the connection between them and the other mobile technology in our lives isn't always seamless. The Open Automotive Alliance is a group of leading automakers and technology companies that share a vision for making technology in the car safer, more seamless and more intuitive for everyone.

Android Auto was designed with safety in mind. With a simple and intuitive interface, integrated steering wheel controls and powerful new voice actions, it's designed to minimize distraction so that you can stay focused on the road.

http://www.android.com/auto/

Be Effective Save Money AdWords Quality Score

AdWords Quality Score is a measure of the Quality, Relevance, and Performance of your pay-per-click advertising campaigns. Because it affects the position of the ads and cost per action.

AdWords Quality Score has a major impact on PPC success and profitability. Increase Quality Score by 1.Better keyword data 2.Effective keyword grouping 3.Relevant Ads.

So before starting a campaign improve the Quality Score of your ads.

Connect Your Google+ Page to Your AdWords Account

With Social Extensions, consumers will be able to see all the recommendations your business has received, whether they are looking at an ad, a search result or your page. This means your +1’s will reach not only the 40+ million users of Google+, but all the people who come to Google every day.

https://blog.kissmetrics.com/social-proof-google-adwords/

Coming Soon 10Gbps 5G Internet

Network equipment makers Ericsson and Nokia Networks are demonstrating the fifth-generation technology at Mobile World Congress.

"The 5G infrastructure is expected to become the nervous system of the digital society and digital economy," said Günther Oettinger, the European Commission member.

LTE speeds peak at roughly 150Mbps (megabits per second) to 450Mbps, depending on which generation of the technology is used. 5G should reach much higher, with Nokia, Huawei and other companies betting on peak rates of 10 gigabits per second.

Google New Mobile Service Provider

The company announced it will be introducing its cellphone service globally and will allow competitors to adopt certain aspects in the interest of innovation.

Google is expected to pay Sprint and T-Mobile just $2 per gigabyte, according to Macquarie Securities analyst Kevin Smithen. That means Google could choose to provide super-cheap service that gives Verizon (VZ, Tech30) and AT&T (T, Tech30) something to worry about.

Youtube Biggest Loophole Plugged !

Google recently revised its advertising policy to block "graphical title cards" or video overlays of sponsor logos or product branding unless YouTube is paid for the advertisement.

The Google spokesperson said one reason YouTube decided to sternly implement its policy was allowing such ads could create channel conflict. "For instance, we serve a Honda ad before the content starts playing, and they're plugging 'brought to you by Toyota'. It is a bad experience for the users seeing two ads back to back," the person said.

Digital Transformation Drives Jobs In Australia

DIGITAL transformation investment is driving growth in technology jobs across the Australia, with Victoria recording about 30 per cent more roles than a year ago, data shows.

According to the Peoplebank ICT Salary & Employment Index, released today, demand is ­outstripping supply for ICT ­professionals with skills in digital technologies.

The index showed demand for talent was strongest in NSW, ­Victoria and ACT in the past three months.

Peoplebank reported a 25 per cent increase in IT jobs, including contracting and permanent, from 2013 to 2014.

For the 2014 fourth quarter, there was a 41 per cent rise, ­compared with the previous corresponding period.

Google Changes Website Ranking System

Google will rank websites on the search engine based on factual accuracy. Google research team will model the search on trustworthiness of a page rather then on its reputation. Google uses incoming links to a web page as a proxy for quality to appear in search results and ranking. Instead of counting incoming links, the system will count the number of incorrect facts within a page. Web pages that contain contradictory information will be bumped down the rankings.

Google To Pay Android Phone Users

That’s Sundar Pichai’s approach as he steps up efforts to monetize the hundreds of millions people around the globe who use Android phones amid growing investor concern that Google GOOGL +0.61%’s core business is slowing down.

http://www.forbes.com/sites/miguelhelft/2015/02/26/exclusive-sundar-pichais-plan-to-keep-google-almighty/

France "Now Digital Ads will Follow You"

Locating appropriate networks and placing ads is still a laborious process, but changes are on the horizon. The trend toward fully automated ad-planning and distribution systems should help spur the continued development of digital out-of-home advertising and assist ad agencies in incorporating such advertising into their campaigns.

Telelogos is a French infrastructure software development company dedicated to mobility, digital signage and point-of-sale networks. Media4Display is a digital signage software application for points of sale, reception areas, public spaces, etc. developed by Telelogos. This Web-based, centralized platform allows users to schedule and control the multimedia broadcasts (video, Flash, images, etc.) over remote screen networks.

Virgin Atlantic Catches Digital Bug

Virgin Atlantic Airways (VAA) outsourced IT to Indian services giant Tata Consultancy Services (TCS) as the UK airline introduces a raft of digital services for customers.

S. Sukanya, global head of travel, transportation and hospitality at TCS, said the digital consumer economy is creating opportunities and challenges for businesses across all markets and industries. “To succeed in this new era, organisations need to fully embrace a digital-by-default approach,” said Sukanya.

The mobile consumer global trend study revealed that energy and telecommunications businesses were the other sectors investing heavily in winning business with mobile digital channels.

The spending will include investments in app development, customer service delivery through mobile devices, and mobile-friendly marketing campaigns. 

$7.18 billi Digital Advertising For Grabs

The US auto industry is in the midst of a tremendous run-up in digital ad spending, piggybacking on cross-industry shifts in marketing budgets and historically strong domestic sales volumes. Automakers and dealers will spend $7.18 billion on US digital advertising, up 16.7% from the previous year. All told, substantial annual digital ad spending increases by the US automotive industry will continue for the foreseeable future, according to a new eMarketer report. More than one-third of US automotive-related digital ad spending will be on mobile.

My Next Car From Facebook Twitter

McKinsey analyzed 24 customer touchpoints for more than 9,000 new car buyers to better understand which touchpoints drive customers’ premium perception and hence willingness to pay. A factor analysis identified 7 core touchpoint dimensions of customers’ willingness to pay. Of these, digital experience ranked second most important, just behind live experience. Thus, while the focus on traditional dimensions such as product and retail experience remains key, OEMs need to step up their online game.

http://www.mckinsey.com/client_service/marketing_and_sales/latest_thinking/eight_trends_shaping_digital_marketing_in_the_auto_industry

Mobile Can Only Keep You Alive

Digital health apps promise to radically change the way health care is delivered and accessed. Doctors won’t go away, but they will have a lot more information about you and your health, and it will stream in from more sources than ever before. For healthcare delivery, we’re rapidly moving from a world of inbound patients to a world of inbound data. The impact of this shift on the healthcare system and how consumers use and act on health information should not be underestimated.

The mobile health technology market--including devices, applications, and services--is expected to exceed $8 billion by 2018, according to research company GlobalData. That's up from $500 million in 2010, a 44% compound annual growth rate. The rapid growth is being fueled by the increasing availability of a variety of healthcare applications.

Social Media Brings Billions To Healthcare

Perhaps more than in any other field, the power of the testimonial is key in health care, as patients and families researching diagnoses often turn to patients with similar experiences. Social media gives hospitals and clinics the chance to share patient stories and connect consumers. "Patients really want an outlet for telling their stories and social is such beautiful way for people to do that," said Margaret Coughlin, senior VP-chief marketing and communications officer for Boston Children's Hospital, which has a strong presence on Facebook.

Patient services revenue grew from $1 billion to $1.4 billion, according to annual reports. Hospital's integrated marketing approach, which includes TV, print, digital, earned media, social and other types of direct marketing, contributed to the growth.

Digital Flu Catches Pharmaceutical Companies

North Carolina drug-development company, took the unusual step in July of appointing a digital advisory board whose members include executives experienced in digital marketing.

“The ability to control the message is no longer possible,” Palestrant said. “The opportunity for industry is no longer to control the conversation, the opportunity is to be part of that conversation.”

Bonin Bough, PepsiCo‘s (NYSE:PEP) director of digital and social media, said digital communication is taking over every aspect of people’s lives. Companies need to be part of that digital change.

Pozen’s Chief Commercial Officer Liz Cermak said that Pozen will share its ideas as they develop because the company could be pioneering new practices that will be used by other pharmas.

In the meantime, regulators are expected to come up with guidelines for how companies communicate in the digital realm. Palestrant said companies can’t wait for regulators. It’s up to industry to demonstrate how new ways of communicating with doctors and patients can be successful.