Google Car Insurance Quotes A Fight for Customers

There is a new market for Digital Financial Products for advertisers to play with and earn money. Google said it is just trying to give people a better understanding of financial products.

Google Inc. plans to provide car insurance quotes and will sign up carriers. The list of initial participants in California includes MetLife, Mercury Insurance and 21st Century Insurance. Some of the largest auto insurance providers, including State Farm, Allstate, Progressive and Geico, haven't joined Google's service.