Will Enterprise Kill Consumer Mobile App

Mobile app developers concentrating on the enterprise have a greater chance of making more than $10K per month in revenues compared to their consumer-focused counterparts.  43% of app developers prioritizing the enterprise are making more than $10K a month, compared to 19% of developers prioritizing the consumer market. 18% of mobile app developers prioritizing the enterprise are making over $100K a month compared to 9% of developers prioritizing consumer markets.

Android has 71% mindshare and remains the primary platform for the majority of full-time professional developers worldwide with 40% prioritizing this platform.

53% of developers are currently working on Internet of Things (IoT) projects. Of the many categories of IoT markets the survey includes, Smart Home is the most popular market with 37% of developers working on projects in this area.  Wearables are the second most-targeted market with 35%, retail with 20%, and connected car & industrial IoT (both 18%).

Mobile e-commerce sales are a $300B market in 2015

Vision Mobile predicts e-commerce will generate 2.5 times as much revenue as all other revenue sources combined. App Store sales are second in total revenues at $40.5B, despite being the slowest growing revenue models. Mobile advertising will grow to reach $34B. Vision Mobile predicts subscription revenue will grow the fastest of all to reach $9B this year. Other revenue models including royalties, affiliate sales and selling services to developers will generate $18B in revenue this year.

CMOs will have larger IT budgets than CIOs

Gartner analyst Laura McLellan recently predicted that by 2017, CMOs will spend more on IT than their counterpart CIOs.

1) As we all know, marketing is becoming increasingly technology-based
2) Harnessing and mastering Big Data is now key to achieving competitive advantage
3) Many marketing budgets already are larger –and faster growing –than IT budgets

http://www.forbes.com/sites/lisaarthur/2012/02/08/five-years-from-now-cmos-will-spend-more-on-it-than-cios-do/

Social Media Identifying and Managing Relationships

Social media and online PR it is to identify and partner influencer sites as this is fundamental to success. This is also to gaining inbound links, to improve your position in the search engine results pages. Identify your influencer and partner sites carefully to ensure that you get the three-for-one benefit of referral traffic, social sharing and inbound link equity. Influencers are key in modern marketing, as Jay Baer comments “With a disproportionate ability to spread information and add credibility, influencers are human TV stations and magazines.”

Reddit, Let’s Make A Millionaire!

This report is from a London based magazine " Millions of social media users around the world have agreed to randomly make someone a millionaire through crowd-sourced generosity.

The ‘millionaire maker’ experiment, the first of its kind, will see Reddit users donate one dollar each to a person selected at random.

To enter people simply needed to post a message on forum: ‘Reddit, Let’s Make A Millionaire!’.

The rules are simple – one message per Redditor from an account that was older than the thread itself (to stop cheaters posting multiple times).

The first winner of the crowd-funded stunt was chosen – a Redditor called Emphursis from South London who posted: ‘Welp, fingers crossed!’.

The group is now hoping to make the ‘millionaire maker’ experiment a regular installment on the social media site."

Digital Marketing The New Million Dollar Job

According to the Gartner's survey, 28% of marketers say they've reduced their traditional advertising budget to fund digital marketing activities. This is especially true among high-tech companies, where 34% have done as much. Many companies are not reallocating traditional budgets to digital, but simply merging the two together. A significant number (20%) of companies surveyed have already integrated digital and traditional marketing budgets and functions.

Future Of Paid Digital Content

Monetization is the process of converting existing traffic being sent to a particular website into revenue. Prevalence of free online content like news and video, many readers have become reluctant customers, leaving publishers and content creators puzzling over how to monetize their greatest asset. Yet the same technologies the web and mobile that have dissolved previous revenue models are opening up new possibilities to experiment with monetization strategies. Paid membership or 'continuity' programs have monetize existing traffic. The challenge of a member site is to retain paying members.

Watchout! Brands Could Pay You Millions For Being A Social Media Star

Marketers will be paying social media stars to crank out branded photos, videos and tweets, some of these personalities are earning millions thanks to their brand affiliations. Newly released data shows that influencers are successfully boosting brands their engagement—and some of these social media campaigns have changed the way the digital advertising used to run before. You could with your Twitter and Facebook influence friends, family members with your brand affiliation.

Social Media Goals and Metrics

Social media is a new strategy that companies are trying to evolve and direct to most profitable end.

The insights that social media presents to business is driven by setting specific goals for each social media campaign. Let it be for brand awareness or to drive purchase. Conversion rate from visitor to buyer can be a metric. But there can be a disconnect between metrics and goals set by companies. Social media engagement measured by page views, clicks, likes or comments is often used as a indicator to sales outcome. Measuring the impact of social media requires budget to measure metrics.

Social Media Marketing

Social media marketing strategy can shorten product development life cycle increase innovation and boost conversion rates.

Current trends show that social media will create new opportunities to acquire and retain customers that will fuel growth and increase market share.

Social media marketing will use personal information of people their location, identity, relationship and their habits to tailor information and products that will increase customer engagement and sales.