Best Content Marketing Strategy On Twitter

Conversations on Twitter are just like the face-to-face encounters you have with customers each day. When you’re ready to start Tweeting, use these tips to write Tweets that establish an ongoing dialogue with your followers and stick to your content marketing strategy.

Listen and observe. 

Take a moment to see what other businesses are doing on Twitter and develop your own content marketing strategy by deciding what you like about others’. You can find competitors and monitor relevant conversations using search.twitter.com. When you see how other businesses interact with customers and what types of content they share, you can try testing similar tactics to see which resonates most with your followers.

Use the 80/20 principle. 

80% of your Tweets should focus on driving interactions with your followers, such as Retweets, replies, and favorites. Once you’ve built some rapport, you can mix in direct offers or promotions that get followers to take actions, such as clicking on a link or making a purchase from your website.