"EV CHARGER LOCATION", now on Google Maps

All EV owners in India can now locate EV charging stations on Google Maps.

You can type “EV charging stations” on Google Maps search box and you will see EV chargers on the map.

Original Kashmiri Mutton Yakhni Recipe From Srinagar

Kashmiri Mutton Yakhni refers to a meat curry that include two main ingredients meat and yoghurt boiled continuously for a very long time to produce a rich delicious aromatic flavour.

Kashmiri Yakhni is a Persian yoghurt based meat curry that came to Kashmir during Akbars rule but also found in Greek and Turkish cuisines.

Ingredients

1 Kg Chopped Mutton
100-150 gm Oil
1 gm Hing
1 Badi Elaichi/Black Cardamom
1/2 Teaspoon Dried Ginger Powder
5 Tablespoon Saunf Powder/Fennel Seed Powder
5 Laung/Clove
2 Tablespoon Safaid Zeera/Cumin Seeds
1 Green Cardamom
350-500 gm Yoghurt (curd)
2 Teaspoon Salt(1kg mutton)

Roast a Chicken That Is Always Juicy and Tender

Techies or any other professional are known to basically have a sedentary lifestyle as they spend most of their time in front of the computer or on phone. So their diet needs to be low on fat and high in protein.

Roasting. Like baking, but typically at higher temperatures, roasting uses an oven's dry heat to cook the food.

Roast Chicken is high in nutritional value and offers certain health benefits along with overcoming the obesity for leaning down.

Protein and fibre are two things that do not only assure healthy lifestyle but they are also vitally required to keep your body weight under control.

Nutritional value of chicken

While chicken is a lean meat with loads of proteins. However, chicken provides selenium which contains antioxidants that help control free radicals and improve your immune system. A 100gms of roasted chicken would usually contain 239 calories.

Youtube Video Recipe for Roast Chicken

Learn how to make Roast Chicken (tandoori chicken) at home using simple electric tandoor.

Ingredients

- Chicken piece 1/2 kg 

- 2 tbsp of ginger garlic paste

- 1/4 cup Lemon juice

-1/4 kala namak/black salt

- 1 tsp salt

- 1 tsp red chilli powder

- 1 tsp turmeric powder

- 1 tsp garam masala

- 5 tbsp mustard oil (non heated)

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IOT What is LoRa?

LoRa: Long range, low power wireless platform is the prevailing technology choice for building IoT networks worldwide.

Smart IoT applications have improved the way we interact and are addressing some of the biggest challenges facing cities and communities: climate change, pollution control, early warning of natural disasters, and saving lives. Businesses are benefiting too, through improvements in operations and efficiencies as well as reduction in costs.

This wireless RF technology is being integrated into cars, street lights, manufacturing equipment, home appliances, wearable devices – anything, really. LoRa Technology is making our world a Smart Planet.

Semtech and Tata Communications to inaugurate ‘Applications Center for LoRa Technology’ in India. Semtech Corporation (Nasdaq: SMTC), a leading supplier of analog and mixed-signal semiconductors, and Tata  Communications, a leading provider of A New World of Communications™, are set to launch the first applications center dedicated to LoRa® Technology in Mumbai, India. The center allows enterprise customers and Internet of Things (IoT) solution providers to deploy and test their applications over a LoRaWAN™-based low power, wide area network (LPWAN).

https://www.tatacommunications.com/services/mobility/iot/iot_solutions/

https://www.semtech.com/technology/lora/what-is-lora
http://airwiretech.com

Google Solar Roof

How Project Sunroof Works

Your own personalized solar savings estimator, powered by Google Earth imagery.

1. 
Search for your home
We use Google Earth imagery to analyze your roof shape and local weather patterns to create a personalized solar plan.

2
. Personalize your solar analysis
Adjust your electric bill to fine-tune your savings estimate and the recommended number of solar panels for your home.

3. 
Compare finance options
Compare loan, lease, and purchase options for your solar panels based on your results.

Customized savings estimate

Solar savings are calculated using roof size and shape, shaded roof areas, local weather, local electricity prices, solar costs, and estimated incentives over time. Using a sample address, take a look at the detailed estimate Project Sunroof can give you.

https://www.google.com/get/sunroof
https://www.tesla.com/solarroof

Google Pixel Buds—wireless headphones

Pixel Buds bring Google smarts right to your ears, with answers and intel that would make James Bond jealous. Touch and hold the right earbud to ask your Assistant to play music, make a phone call, or get directions, all without pulling out your phone. If you have an upcoming meeting or you’re waiting on a text from a friend, the Assistant can alert you to a calendar event or incoming message, and even read it to you if you can’t look at your phone at that moment.

https://www.blog.google/products/pixel/pixel-buds/

5G Massive MIMO

Massive MIMO extends conventional MIMO antenna technology used today. MIMO typically uses two transmit and two receive antenna elements to run two parallel streams of data between the base station and device, doubling the capacity. Massive MIMO goes further, using many simultaneous transmit and receive streams controlled by advanced software to create much higher network capacity.

AirScale massive MIMO Adaptive Antenna deploys 64 transmit and 64 receive streams to deliver up to five times more network capacity and wider coverage. Massive MIMO also enhances beamforming. 3D, or Full Dimension (FD), beamforming increases hotspot capacity and improves indoor penetration, while also providing extended coverage. All of which means operators can avoid the need for network densification involving the costly building of new base station sites.
In future 5G deployments, massive MIMO will enable new high frequency bands that typically suffer high propagation path losses to deliver similar coverage as lower frequencies. Once again the need to build many more new sites will be reduced.

AirScale Base Stations are 5G ready, deliver Single RAN for FDD and TDD, offer market-leading 28 Gbps throughput per system module, which handles baseband and control, and includes fronthaul and backhaul interfaces. More baseband capacity can be implemented by simply chaining together more system modules. Furthermore, AirScale Base Station can take advantage of additional baseband capacity available from AirScale Cloud RAN for unlimited scalability.

https://resources.ext.nokia.com/asset/201128

Amazon Fire TV Stick

What comes with the all-new Amazon Fire TV Stick?

Easy to setup and use: Pre- registered to the user's Amazon account so they can just plug it into their HDTV and enjoy favourite titles and personalized recommendations

Massive Selection: Provides access to thousands of Bollywood, Hollywood and Regional language movies and TV episodes, songs & games

Perfect with Amazon Prime: Amazon Prime members get unlimited access to Amazon Prime Video at no additional cost

Voice Search that really works: Amazon Fire TV Stick comes with a voice remote. Simply say the name of what you want to watch and start enjoying in seconds

Take your TV with you: Bring your favourite shows and movies with you when you travel. Plug Fire TV stick into any TV's HDMI port, connect to Wi-Fi and continue watching

Marketing Insights 2 in 3 Teens Make Purchases Online

• Teens are shifting from texting to messaging apps to communicate.
• Across ethnicities, teens mostly use their smartphones to make purchases.
• Teens are the only age group that say ads influence their perception of "cool" products.

Dive deeper on teens with the following reports:

https://www.thinkwithgoogle.com/interactive-report/gen-z-a-look-inside-its-mobile-first-mindset?utm_medium=email-d&utm_source=weekly-insight&utm_team=twg-us&utm_campaign=Nurture-M6b-twg-us-think-weekly-insight-OT-OT-CS&utm_content=Mobile-img&mkt_tok=eyJpIjoiT1RnNFl6WTFNREkwWXpGaiIsInQiOiJpQ0NmWkoyQ2tqRm5xNU5BSTM3TzNsNGdVcHY1QmhRVTN1NVwvTXI0WlZHZnM2XC9uVXk0MlwvSExGakw3cnQ4VU1pd1VMMWhjNTBNOGhpWFY0N05SY1o2cFwvVUF5MTlQTVhva0l1SUhoZUdvME9ZNE8wM3RyNlM0SUxvajlySW9oUmMifQ%3D%3D

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Display Campaign Optimizer

What it does

The Display Campaign Optimizer is a new tool that increases conversions by automatically managing, targeting and bidding for campaigns on the Google Display Network. All you have to do is set your target cost-per-acquisition (CPA), and the Display Campaign Optimizer automatically finds the best placements for your ads at the right prices to help you boost conversions, based on your CPA goals.

Why you'd use it

The Display Campaign Optimizer was built to save you time and increase your profits. It uses Google algorithms to predict, test, and optimize, while you concentrate on running your business, safe in the knowledge that your CPA goals are being met.

What is Dynamic Creative Optimization (DCO)?

Dynamic creative optimization (DCO) is a display ad technology that automatically optimizes ad creative based on multivariate testing.

In laymen’s terms, using DCO is a little like doing a bunch of A/B tests at the same time, and using an algorithm to interpret the results in order to serve ads that perform better.

Using DCO an advertiser might optimize across the following test:

2 possible sets of copy
12 possible product images
2 possible calls-to-action
2 possible call-to-action placements
3 possible call-to-action colors
The above example produces 288 unique ads. There are a lot of moving parts, and to set this up often custom development work is involved. That’s why DCO tends to only makes sense for campaigns with a large amount of impressions over a significant time period.

https://support.google.com/adwords/answer/190596?hl=en
https://www.en.advertisercommunity.com/t5/Articles/Adwords-Advance-Feature-DCO/ba-p/219965
https://blogs.adobe.com/digitalmarketing/advertising/power-dynamic-creative-optimization-dco-beyond-retargeting/
https://www.creamglobal.com/case-studies/latest/17798/37697/digital-campaign-optimisation-(dco)/
http://blog.makethunder.com/what-is-dynamic-creative-optimization-dco/

How To Monetise Mobile App

Earn more with AdMob Mediation

When monetizing your app, you have the option to show ads from multiple ad networks to help maximize fill rates and increase earnings. AdMob Mediation provides a single place where you can manage many different networks easily. AdMob also supports SDK-less mediation, making it easier for you to add new ad networks without having to integrate additional SDKs or adapters. You can mediate lots of different types of ads, including rewarded, video, interstitials and banners.

Show the highest-paying ads

When you activate ad network optimization, AdMob will dynamically check which ad network is paying the most and request an ad from that ad network to be served in your app. It does this by comparing the historical performance of your ad network CPMs with real time AdMob, AdWords and DoubleClick Ad Exchange bids. Ad network optimization supports AdColony, AMoAd, Domob, Flurry, InMobi, JumpTap, MdotM, Millennial, MobFox, Vserv.mobi, with more ad networks added all the time.

Go SDK-less, save time

When you use SDK-less mediation, you can add new networks server-side without having to update your app. This is great if you’re concerned with SDK size or simply do not want to deal with the hassle of adding and updating new ad network SDKs. With SDK-less mediation, you can conveniently add new ad networks to your mediation stack.

Keep users with rewarded video ads

When you use AdMob’s rewarded mediation, you can easily monetize your apps with rewarded video ads from a number of ad networks. We’ve made it really easy for you to experiment with rewarded ads. We store things like reward and waterfall settings server-side so you can experiment with new configurations without having to change your code. Additionally, you can use existing third-party settings or input your own values when setting your reward unit and amount.

https://www.google.com/admob/

Are Your YouTube Ads Making An Impression?

As a brand trying to reach consumers in today’s increasingly fragmented media landscape, it is critical that you understand the impact of your ads on brand metrics such as awareness and consideration.

Viewability is the starting point, an initial understanding of whether the ad had a chance to be seen. We have talked before about why measuring the viewability of advertising matters.
In December 2014, we shared insights on the state of display ad viewability across the web. As a continuation of that effort, in May we released new insights from our video ad platforms, including YouTube, to start the discussion about the state of video ad viewability.

https://www.doubleclickbygoogle.com/articles/viewability-brand-metrics-video-ads/

What are video ads?

Any video uploaded to YouTube can be an ad. Pre roll video ads appear before other videos on YouTube. Other video ads appear beside playing videos and in search results.

What does video advertising cost?

You have complete control over your daily budget, so you can spend what you’re comfortable with.

Plus, you only pay when someone engages with your video ad. If they skip it before 30 seconds (or the end) you don't pay a cent.

Who can I target?

YouTube has a variety of targeting options that help you reach the right customer for your business. You can target by age, gender, location, interests and more.

How do I measure the results?

YouTube has built-in Analytics that make it easy to see how your ad performs. You can also make adjustments to your ad at anytime, and run multiple ads at once to see which works best.

https://www.youtube.com/yt/advertise/index.html?channel=ha&sourceid=awo&subid=in-en-ha-yt-bkmp0~80191706607

https://www.forbes.com/sites/steveolenski/2017/01/19/how-advertisers-should-use-youtube-in-2017-and-beyond/#163767bf478e

SAP Leonardo kicks off €2B IoT plan

Introducing the IoT portfolio that connects all your things, devices, sensors, people, processes, back-end systems, supply chains, and customers. Plus a jump-start program to help you launch your IoT initiatives – fast.

A Unique Ability to Connect People, Things and Businesses

SAP Leonardo reaffirms an innovative value proposition, extending from SAP’s enterprise core into automation and intelligence at the edges where IoT data is created. With SAP HANA Cloud Platform, SAP Leonardo offers intelligent IoT applications, business services for development, technical services for processing high-velocity data and an intelligent edge to process information at the device level. SAP Leonardo combines SAP’s unique strengths, including 45 years of business process knowledge across 25 industries and leadership in Big Data management, in end-to-end offerings addressing the following areas:

Connected products for new insights into lifecycle management, sourcing, response and supply, and digital supply networks; and the design, manufacturing and delivery of smart, connected products across all industries

Connected assets to track, monitor and analyze fixed assets, including manufacturing and maintenance business processes, to reduce costs and increase equipment uptime

Connected fleet to enable businesses and public service organizations owning moving assets (such as vehicles, robots, fork lifts and autonomous vehicles) to improve services and safety, visibility to logistics and service quality

Connected infrastructure for new digital operational intelligence from physical-infrastructure systems, construction and energy grids enabling improved service, efficient operations and compliance and risk mitigation

Connected markets to enable new production, and business models of local relevance and at the right timing for customer and marketing insights, digital agribusiness, smart ports and smart cities

Connected people for more insightful, collaborative work roles, health management and smart home environments connecting people and communities and providing better, more personalized lifestyle experiences

https://www.sap.com/solution/internet-of-things.html
https://networks.nokia.com/innovation/iot

How DoubleClick Ad Exchange works

DoubleClick Ad Exchange is a real-time marketplace partnered with the Google Display Network for buying and selling advertising. It represents another market for advertisers to bid on display advertising across the Internet. When you have a campaign that targets the Display Network, you automatically have access to Ad Exchange publisher sites that comply with AdWords' guidelines.

If you go butterfly hunting during the height of summer, the bigger your butterfly net, the more butterflies you'll be able to catch. The same goes for your customers: if you use a wider net, you might be able to capture customers from high-traffic parts of the web that weren't previously available to you. That's why showing your AdWords ads on Ad Exchange publisher sites can help you bring in new customers that you weren't able to reach before.

Here's how it works:

As long as you've targeted the Display Network for your campaign, your ads can appear on Ad Exchange publisher sites, in addition to those available through Google AdSense .
While your potential reach on additional publisher sites expands, the AdWords targeting, reporting, and other account processes you're already familiar with remain the same.
Ad Exchange publishers who want to display Google AdWords ads must adhere to the Google AdSense program policies.

https://support.google.com/adwords/answer/2472739?hl=en

Connected Car IoT

NEW DELHI: Reliance Jio Infocomm, the 4G entrant has selected AirWire Technologies (AirWire) to offer the latter's Connected Car IoT device to customers in India.

The AirWire Connected Car device, which is manufactured in India, in partnership with Jio, operates in the telco’s pan-India advanced 4G/LTE Network enabling Connect Car apps and services such as hotspot features, location based apps, automobile telematics, security and safety.

“Jio has been working closely with AirWire in developing this unique product to enable a suite of services and apps that will make the driving experience unique for the consumers. Jio’s partnership with AirWire provides the connected car device platform in the vehicle for our connected car initiative, Jio Car Connect. Driving, owning, maintaining and securing the vehicle will now fundamentally change with Jio Car Connect and the AirWire device,” a Reliance Jio spokesperson said in a statement.

http://telecom.economictimes.indiatimes.com/news/reliance-jio-inks-deal-with-airwire-to-offer-connected-car-iot-device-in-india/57368577
http://airwiretech.com

Connected Cars - Connected Technologies - Accenture

https://www.accenture.com/us-en/insight-automotive-connected-vehicle

A recent global survey of over 14,000 consumers across five continents indicates that car owners are now looking for new models with these technologies integrated as standard. Almost 40% of those questioned said that in-car technology is their first and foremost consideration when purchasing a new car, above the driving performance of the vehicle.

Car buyers now have a plethora of vehicle additions available to them, such as web-connected in-car entertainment and information, and real-time digital diagnostics. What’s more, consumers are expressing a desire for such innovations. 61% of UK respondents answering questions from the global survey said they would like to have a vehicle black box that collects data about their driving, which could bring down their insurance premiums. However, currently only 5% use such a device. Similarly, two-thirds suggested they’d like to use full automatic parking assistance systems but only 10% currently do.

Smart devices and integrated connected services provide a wide range of services for vehicle owners – in terms of entertainment, safety, extending car life cycles and cutting costs of repair, maintenance and insurance.

Adoption of these innovations will increasingly give consumers a more personalised driving experience that is closely tailored to their individual needs. This will in turn help automotive businesses learn more about their customers and inform their long-term strategies.

Track Mobiles Without Cookies

Why Cookies Don’t Work Well on Mobile Platforms

Where most consumers use the same computer consistently, each of us may have several mobile devices. A single person may have a work cell phone, a home cell phone, a tablet, an Internet-connected game console, a car-based Internet-connected device, and more. How can ad servers and other players identify that person as the same person when she surfs the Web on different devices? Worse yet, since mobile applications (apps) use a different “sandbox” from each other and the mobile browser uses its own sandbox, even though they’re all on the same device, sites have a hard time identifying a visitor as the same person when she uses one app, a different app, and her mobile browser.

The upshot is that on mobile platforms, cookies are much less effective than on traditional computers. Another rising issue is that as Microsoft and others try to unify the user experience between mobile and laptops (think Windows 8), this challenge is creeping into the laptop arena too. Tracking individual users across multiple apps and browsers, on multiple devices, running on different networks has become a nearly insuperable challenge.

Types of Tracking Solutions on Mobile Platforms

Given the challenges discussed above, the industry is in the process of developing alternate technical options. Most of these solutions fall into one of the following classes: client/device-generated identifiers, statistical IDs, and universal logins.

1. Client- or Device-specific IDs: These include Apple’s UDID and its replacement ID For Advertisers (IDFA), Google’s Android ID, MAC address, etc. Users cannot alter or opt out of tracking with most of these solutions, raising the privacy concerns discussed above. The IDFA does allow such alterations and opt-outs, making it nearly ideal from the user’s perspective. However, the IDFA and other dynamic device identifiers make it hard to attribute ad performance across channels and devices. They also fail to tie together different devices when used by the same consumer.

2. Statistical IDs: Algorithms operating off the user’s device, but using information provided by it, and/or by the gateway it uses to access the Internet. This class includes services such as those provided by TapAd, DrawBridge, and AdTruth (see below). These statistical solutions are probability-based, and thus suffer from a certain lack of certainty and stability, especially where an employer may offer a large number of employees the same types of device, with centralized software control and updating.

3. Universal login tracking: This solution, which does not yet exist, would offer users the option of setting up a login, where they can specify their preferences. This solution, most likely synchronized “in the cloud,” would require the agreement of all parties to collaborate. If consumers agree, this solution would allow them to register their devices and applications through a single dashboard, where they could indicate their privacy preferences. Those willing to participate would gain the benefit of increased personalization, and potentially free access to ad-supported services and content that those opting out would be required to pay for.

Another direction that may yet develop and gain traction, but has not yet done so, is so-called “network-inserted management,” implementing state management through intermediaries such as Wi-Fi networks, Internet Service Providers (ISPs), and other third party servers. Such a solution allows unified identification and preference management for all devices in the same household or office. Partnerships between the relevant third parties could potentially allow the solution to persist when mobile devices travel to a new network.

http://www.allaboutcookies.org/mobile/mobile-tracking.html