As a brand trying to reach consumers in today’s increasingly fragmented media landscape, it is critical that you understand the impact of your ads on brand metrics such as awareness and consideration.
Viewability is the starting point, an initial understanding of whether the ad had a chance to be seen. We have talked before about why measuring the viewability of advertising matters.
In December 2014, we shared insights on the state of display ad viewability across the web. As a continuation of that effort, in May we released new insights from our video ad platforms, including YouTube, to start the discussion about the state of video ad viewability.
What are video ads?
Any video uploaded to YouTube can be an ad. Pre roll video ads appear before other videos on YouTube. Other video ads appear beside playing videos and in search results.
What does video advertising cost?
You have complete control over your daily budget, so you can spend what you’re comfortable with.
Plus, you only pay when someone engages with your video ad. If they skip it before 30 seconds (or the end) you don't pay a cent.
Who can I target?
YouTube has a variety of targeting options that help you reach the right customer for your business. You can target by age, gender, location, interests and more.
How do I measure the results?
YouTube has built-in Analytics that make it easy to see how your ad performs. You can also make adjustments to your ad at anytime, and run multiple ads at once to see which works best.
https://www.youtube.com/yt/advertise/index.html?channel=ha&sourceid=awo&subid=in-en-ha-yt-bkmp0~80191706607
https://www.forbes.com/sites/steveolenski/2017/01/19/how-advertisers-should-use-youtube-in-2017-and-beyond/#163767bf478e
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