Google AdWords Bid Simulator Insight

The bid simulators collect and analyze data from ad auctions on Google and the Search Network from the last seven days, while considering information such as Quality Score, your competitors' bids, and keyword traffic. The tools use this information to estimate where your ad would've appeared and how frequently it would have received a click.

Remember, the bid simulators can provide insight into how your bids could've affected ad performance over the last seven days, but they don't attempt to predict future performance. For instance, you might have reason to believe that your ad performance will go up or down during a particular week, and you'll want to keep that in mind when choosing your bids for that time period.