France "Now Digital Ads will Follow You"

Locating appropriate networks and placing ads is still a laborious process, but changes are on the horizon. The trend toward fully automated ad-planning and distribution systems should help spur the continued development of digital out-of-home advertising and assist ad agencies in incorporating such advertising into their campaigns.

Telelogos is a French infrastructure software development company dedicated to mobility, digital signage and point-of-sale networks. Media4Display is a digital signage software application for points of sale, reception areas, public spaces, etc. developed by Telelogos. This Web-based, centralized platform allows users to schedule and control the multimedia broadcasts (video, Flash, images, etc.) over remote screen networks.