Maria Corcoran Media Manager at Adobe Systems, I’m certain just about everyone has heard of the all-important CTA. This isn’t just a Buzzword Bingo thing folks! Having a strong CTA is of course important to your brand. However, have you thought about how about the CTA will resonate with the site visitor and potential customer? Are you answering the question or need they had in mind when they began their search for your company and product? What can you do as the marketer to really make a CTA stand out, appeal to the site visitor, and ensure it has the potential to assist them on their journey to conversion, therefore finding the right solution to their original need?
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