The US auto industry is in the midst of a tremendous run-up in digital ad spending, piggybacking on cross-industry shifts in marketing budgets and historically strong domestic sales volumes. Automakers and dealers will spend $7.18 billion on US digital advertising, up 16.7% from the previous year. All told, substantial annual digital ad spending increases by the US automotive industry will continue for the foreseeable future, according to a new eMarketer report. More than one-third of US automotive-related digital ad spending will be on mobile.
No comments:
Post a Comment