Social Media Identifying and Managing Relationships

Social media and online PR it is to identify and partner influencer sites as this is fundamental to success. This is also to gaining inbound links, to improve your position in the search engine results pages. Identify your influencer and partner sites carefully to ensure that you get the three-for-one benefit of referral traffic, social sharing and inbound link equity. Influencers are key in modern marketing, as Jay Baer comments “With a disproportionate ability to spread information and add credibility, influencers are human TV stations and magazines.”