According to the Gartner's survey, 28% of marketers say
they've reduced their traditional advertising budget to fund digital marketing
activities. This is especially true among high-tech companies, where 34% have
done as much. Many companies are not reallocating traditional budgets to
digital, but simply merging the two together. A significant number (20%) of
companies surveyed have already integrated digital and traditional marketing
budgets and functions.
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