Google Duo Video Calling

Duo is a one-to-one video calling app for everyone – designed to be simple, reliable and fun so you never miss a moment.

Features: 

Simple interface

Pick a loved one and jump right in, with a simple interface that brings video to the forefront.

Knock Knock

See the caller before you pick up with Duo’s live preview feature.

High quality video

Experience faster and more reliable video calls whether you’re on Wi-Fi or on-the-go.

Cross-platform

Video call all your friends across Android and iOS with just one simple app.

https://duo.google.com

Duo Versus FaceTime

The Duo app is downloadable and free through Google’s Play store and Apple’s App Store. When you open the Duo app, there is just one button: video call. Tapping that loads your contacts list, and from there you can choose whom to call.

Duo starts streaming video to a recipient as soon as the call is placed, meaning the person you are calling will be able to see you waving or making faces before he or she picks up. Google calls this feature Knock Knock. It can be disabled in case you have friends who are likely to make inappropriate hand gestures.

With FaceTime, you place a call directly through the iPhone’s contacts list or through the separate FaceTime app. The recipient does not see the video streaming until after the call is answered.

https://play.google.com/store/apps/details?id=com.google.android.apps.tachyon&hl=en

http://www.nytimes.com/2016/08/18/technology/personaltech/google-duo-video-calling-app-facetime.html?_r=0

5G – 5 keys for creating the new communications era

5G is the new generation of radio systems and network architecture delivering extreme broadband, ultra-robust, low latency connectivity, and massive networking which will transform our lives, our economy and our society.

1. Opening the door for extreme broadband and next generation IoT

2. One versatile radio for diverse uses, deployment and frequency bands

3. Powered by a programma- ble multi-service architec- sure

4. Reaching out to new performance levels while leveraging LTE

5. Business models powered by network performance, data and slicing

https://networks.nokia.com/sites/content/files/17417-nokia-5g-infographic-vfinal-phase1v2.pdf

Skybender Google's Secretive 5G Internet Drone

Google is testing solar-powered drones at Spaceport America in New Mexico to explore ways to deliver high-speed internet from the air.

Project SkyBender is using drones to experiment with millimetre-wave radio transmissions, one of the technologies that could underpin next generation 5G wireless internet access. High frequency millimetre waves can theoretically transmit gigabits of data every second, up to 40 times more than today’s 4G LTE systems. Google ultimately envisages thousands of high altitude “self-flying aircraft” delivering internet access around the world.

https://www.theguardian.com/technology/2016/jan/29/project-skybender-google-drone-tests-internet-spaceport-virgin-galactic

Meet Google OnHub: a new router for a new way to Wi-Fi

Google with partner TP-LINK, has launching OnHub, a different kind of router for a new way to Wi-Fi.

OnHub searches the airwaves and selects the best channel for the fastest connection. A unique antenna design and smart software keep working in the background, automatically adjusting OnHub to avoid interference and keep your network at peak performance. You can even prioritize a device, so that your most important activity — like streaming your favorite show — gets the fastest speed.

https://on.google.com/hub/
http://googleblog.blogspot.in/2015/08/meet-onhub-new-router-for-new-way-to-wi.html

What Is a Good Click Through Rate?

What’s the average click-through rate for a Google AdWords ad? When people ask this question, it’s often because they want to benchmark their own ad CTR’s. Unfortunately, way too many advertisers are content to reach an average click-through rate and leave it at that.

What Is a Good CTR?
Why Unicorns Matter and How AdWords Works
Wow, Quality Score Sounds Pretty Important…
The Top 1% of PPC Ads and What Makes Them Tick
Hunting Unicorns
You’re Not Testing As Many Ads As You Think You Are
Bonus Tip: Mobile Ad Optimization
What Does It All Mean?

http://www.wordstream.com/blog/ws/2014/02/11/average-click-through-rate#good-ctr

Facebook "Lead Ads" New Marketing Revolution

Lead ads make the mobile signup process easier by automatically populating contact information that people have given Facebook, like email addresses. We’re testing different versions of lead ads that would let people sign up for things like newsletters, price estimates, follow-up calls and business information.

The lead ads that we’re testing use a native signup flow within Facebook. This helps avoid a lot of the pain points usually associated with filling out forms, like having to leave one app and start a form in another app, and having to enter all of their information from scratch. Just a few taps and people are done.

Like our other ad formats, we’ve built this ad type with privacy in mind. People can edit their contact information, and information isn’t sent to the business until a person clicks the “submit” button. Advertisers may only use this information in accordance with their privacy policies, which we make available in the lead ad before people click submit. Advertisers are also restricted from re-selling lead information to third parties.
The current test of lead ads is limited to a small group of businesses around the world. We’ll share more information about lead ads as we gather feedback.

https://www.facebook.com/business/news/lead-ads

Android TV is a smart TV platform developed by Google

Android TV is a smart TV platform developed by Google. Running the Android 5.0 ("Lollipop") operating system, it creates an interactive television experience through a 10-foot user interface. It was announced on June 25, 2014, at Google I/O 2014 as a successor to Google's earlier attempt at smart TV, Google TV.

Android TV can be built both into TVs and into stand-alone digital media players. Users have access to the Google Play Store to download Android apps, including media streaming services Netflix and Hulu, as well as games.The platform emphasizes voice search to quickly find content or to answer queries (such as which movies were nominated for an Academy Award in a specific year).The TV interface is divided vertically into three sections: recommendations on top (which update based on viewing habits), media apps in the middle, and games on the bottom.The interface can be navigated using a game controller, remote control, or the Android TV mobile app.Android TV also supports Google Cast, the technology behind Google's media player Chromecast that allows a mobile device to be used to select and control media playback on a TV.

Google has partnered with Sony, Sharp, and TP Vision to offer the platform in TVs, while Razer and Asus plan to release media players with a focus on gaming.