What’s the average click-through rate for a Google AdWords ad? When people ask this question, it’s often because they want to benchmark their own ad CTR’s. Unfortunately, way too many advertisers are content to reach an average click-through rate and leave it at that.
What Is a Good CTR?
Why Unicorns Matter and How AdWords Works
Wow, Quality Score Sounds Pretty Important…
The Top 1% of PPC Ads and What Makes Them Tick
Hunting Unicorns
You’re Not Testing As Many Ads As You Think You Are
Bonus Tip: Mobile Ad Optimization
What Does It All Mean?
http://www.wordstream.com/blog/ws/2014/02/11/average-click-through-rate#good-ctr
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