Implementing the New Matrix Management

The future of organizational success
How’s your organization functioning?  Every organization, whether formally or informally is a matrix. Matrix management is more than just organizational and reporting structure, and management happens in more than one dimension. Changes must be made at all levels of the organization, not just the vertical level.

- See more at: https://www.matrixmanagementinstitute.com/resources/articles/new-matrix-management#sthash.TNJmEe8q.dpuf

Understanding Conversion Tracking

Conversion Tracking is a free tool that shows you what happens after a customer clicks on your ads -- whether they purchased your product, signed up for your newsletter or filled out a form to receive more information.

By tracking these actions, known as "conversions," you'll know which ads, keywords and campaigns bring you business. This helps you invest more wisely in the best ones and ultimately, boost your return on investment (ROI).
https://support.google.com/adwords/answer/1722022?hl=en

The Offline Solution

With the AdWords Conversion Import feature, the seller can add the sale into the system long after the original click has occurred. This can be weeks later but the conversion can still be followed.

This also allows companies to track repeat customers by recording a conversion online and then tracking additional sales which may occur offline. In this way, businesses can increase their reach by better understanding how their target market is reacting to their advertising.
http://unbounce.com/ppc/new-google-adwords-offline-conversion-tracking/

Google Display Ad Builder Tool

Great ad campaigns start with great ads. The Display Ad Builder tool within AdWords lets you easily create any ad for free.

• Create free, professional-looking image ads in minutes.
• Choose from hundreds of templates and customize the colors, fonts, and layouts of every ad.
• Use images from our stock files, from your computer, or even straight off your website.
• Update your ads easily, or create new ones for each offer.

http://www.google.com/ads/displaynetwork/build-your-ads/display-ad-builder.html

Preview To New Google Chromecast

• The device includes the ability to play 4K video
• Android TV
• Support for external devices
• Gaming 

http://www.forbes.com/sites/ianmorris/2015/02/16/googles-next-chromecast-could-be-based-on-this-qualcomm-prototype/

Power Of Branding

If Coca-Cola were to lose all of its production-related assets in a disaster, the company would survive. By contrast, if all consumers were to have a sudden lapse of memory and forget everything related to Coca-Cola, the company would go out of business.
-Coca-Cola Executive

Google AdWords Clickthrough Rate

Keep a close eye on keyword performance with these strategies:

• Update your keyword lists regularly. Pause or remove the words that aren't working well for you (for example, if they have CTRs below 1%, or low Quality Scores) and add new ones. Add columns and segments to your statistics table on your Keywords tab for an overview of your keywords' clicks, CTR, Quality Scores, and more.
• Use the four keyword matching options to help control who sees your ads. Add the Match type column to the statistics table on your Keywords tab to see how the different keyword matching options perform for you. With some options, you'll enjoy more ad impressions, clicks, and conversions. With others, you'll get fewer impressions and more narrow targeting.
• For a comprehensive view of keyword quality, run a keyword diagnosis. It gives you information about your keywords' Quality Scores and whether they're triggering your ads. A Quality Score of 5 or higher is generally considered good.

https://support.google.com/adwords/answer/1722035

Advertising On Facebook Using New Algorithm EdgeRank

Facebook built a News Feed sorting algorithm, unofficially known as EdgeRank, that analyzes every signal possible to determine the relevance of each post to each person. Roughly 100,000 different indicators of importance are factored in.

• How popular (Liked, commented on, shared, clicked) are the post creator’s past posts with everyone
• How popular is this post with everyone who has already seen it
• How popular have the post creator’s past posts been with the viewer
• Do the type of post (status update, photo, video, link) match what types have been popular with the viewer in the past
• How recently was the post published

http://techcrunch.com/2014/04/03/the-filtered-feed-problem/