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Sunday, April 19, 2015

Understanding Conversion Tracking


Conversion Tracking is a free tool that shows you what happens after a customer clicks on your ads -- whether they purchased your product, signed up for your newsletter or filled out a form to receive more information.

By tracking these actions, known as "conversions," you'll know which ads, keywords and campaigns bring you business. This helps you invest more wisely in the best ones and ultimately, boost your return on investment (ROI).
https://support.google.com/adwords/answer/1722022?hl=en

The Offline Solution

With the AdWords Conversion Import feature, the seller can add the sale into the system long after the original click has occurred. This can be weeks later but the conversion can still be followed.

This also allows companies to track repeat customers by recording a conversion online and then tracking additional sales which may occur offline. In this way, businesses can increase their reach by better understanding how their target market is reacting to their advertising.
http://unbounce.com/ppc/new-google-adwords-offline-conversion-tracking/

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