Buy Xiaomi Redmi 4A Online Today

Redmi 4A
Power to Everyone

Snapdragon™ 425, quad core
3120mAh battery, 7 day standby
13MP rear camera, 5" HD display

₹ 5,999

Buy Xiaomi Redmi 4A Online Today

Redmi 4A
Power to Everyone

Snapdragon™ 425, quad core
3120mAh battery, 7 day standby
13MP rear camera, 5" HD display

₹ 5,999

Display Campaign Optimizer

What it does

The Display Campaign Optimizer is a new tool that increases conversions by automatically managing, targeting and bidding for campaigns on the Google Display Network. All you have to do is set your target cost-per-acquisition (CPA), and the Display Campaign Optimizer automatically finds the best placements for your ads at the right prices to help you boost conversions, based on your CPA goals.

Why you'd use it

The Display Campaign Optimizer was built to save you time and increase your profits. It uses Google algorithms to predict, test, and optimize, while you concentrate on running your business, safe in the knowledge that your CPA goals are being met.

What is Dynamic Creative Optimization (DCO)?

Dynamic creative optimization (DCO) is a display ad technology that automatically optimizes ad creative based on multivariate testing.

In laymen’s terms, using DCO is a little like doing a bunch of A/B tests at the same time, and using an algorithm to interpret the results in order to serve ads that perform better.

Using DCO an advertiser might optimize across the following test:

2 possible sets of copy
12 possible product images
2 possible calls-to-action
2 possible call-to-action placements
3 possible call-to-action colors
The above example produces 288 unique ads. There are a lot of moving parts, and to set this up often custom development work is involved. That’s why DCO tends to only makes sense for campaigns with a large amount of impressions over a significant time period.

https://support.google.com/adwords/answer/190596?hl=en
https://www.en.advertisercommunity.com/t5/Articles/Adwords-Advance-Feature-DCO/ba-p/219965
https://blogs.adobe.com/digitalmarketing/advertising/power-dynamic-creative-optimization-dco-beyond-retargeting/
https://www.creamglobal.com/case-studies/latest/17798/37697/digital-campaign-optimisation-(dco)/
http://blog.makethunder.com/what-is-dynamic-creative-optimization-dco/

How To Monetise Mobile App

Earn more with AdMob Mediation

When monetizing your app, you have the option to show ads from multiple ad networks to help maximize fill rates and increase earnings. AdMob Mediation provides a single place where you can manage many different networks easily. AdMob also supports SDK-less mediation, making it easier for you to add new ad networks without having to integrate additional SDKs or adapters. You can mediate lots of different types of ads, including rewarded, video, interstitials and banners.

Show the highest-paying ads

When you activate ad network optimization, AdMob will dynamically check which ad network is paying the most and request an ad from that ad network to be served in your app. It does this by comparing the historical performance of your ad network CPMs with real time AdMob, AdWords and DoubleClick Ad Exchange bids. Ad network optimization supports AdColony, AMoAd, Domob, Flurry, InMobi, JumpTap, MdotM, Millennial, MobFox, Vserv.mobi, with more ad networks added all the time.

Go SDK-less, save time

When you use SDK-less mediation, you can add new networks server-side without having to update your app. This is great if you’re concerned with SDK size or simply do not want to deal with the hassle of adding and updating new ad network SDKs. With SDK-less mediation, you can conveniently add new ad networks to your mediation stack.

Keep users with rewarded video ads

When you use AdMob’s rewarded mediation, you can easily monetize your apps with rewarded video ads from a number of ad networks. We’ve made it really easy for you to experiment with rewarded ads. We store things like reward and waterfall settings server-side so you can experiment with new configurations without having to change your code. Additionally, you can use existing third-party settings or input your own values when setting your reward unit and amount.

https://www.google.com/admob/

Are Your YouTube Ads Making An Impression?

As a brand trying to reach consumers in today’s increasingly fragmented media landscape, it is critical that you understand the impact of your ads on brand metrics such as awareness and consideration.

Viewability is the starting point, an initial understanding of whether the ad had a chance to be seen. We have talked before about why measuring the viewability of advertising matters.
In December 2014, we shared insights on the state of display ad viewability across the web. As a continuation of that effort, in May we released new insights from our video ad platforms, including YouTube, to start the discussion about the state of video ad viewability.

https://www.doubleclickbygoogle.com/articles/viewability-brand-metrics-video-ads/

What are video ads?

Any video uploaded to YouTube can be an ad. Pre roll video ads appear before other videos on YouTube. Other video ads appear beside playing videos and in search results.

What does video advertising cost?

You have complete control over your daily budget, so you can spend what you’re comfortable with.

Plus, you only pay when someone engages with your video ad. If they skip it before 30 seconds (or the end) you don't pay a cent.

Who can I target?

YouTube has a variety of targeting options that help you reach the right customer for your business. You can target by age, gender, location, interests and more.

How do I measure the results?

YouTube has built-in Analytics that make it easy to see how your ad performs. You can also make adjustments to your ad at anytime, and run multiple ads at once to see which works best.

https://www.youtube.com/yt/advertise/index.html?channel=ha&sourceid=awo&subid=in-en-ha-yt-bkmp0~80191706607

https://www.forbes.com/sites/steveolenski/2017/01/19/how-advertisers-should-use-youtube-in-2017-and-beyond/#163767bf478e

SAP Leonardo kicks off €2B IoT plan

Introducing the IoT portfolio that connects all your things, devices, sensors, people, processes, back-end systems, supply chains, and customers. Plus a jump-start program to help you launch your IoT initiatives – fast.

A Unique Ability to Connect People, Things and Businesses

SAP Leonardo reaffirms an innovative value proposition, extending from SAP’s enterprise core into automation and intelligence at the edges where IoT data is created. With SAP HANA Cloud Platform, SAP Leonardo offers intelligent IoT applications, business services for development, technical services for processing high-velocity data and an intelligent edge to process information at the device level. SAP Leonardo combines SAP’s unique strengths, including 45 years of business process knowledge across 25 industries and leadership in Big Data management, in end-to-end offerings addressing the following areas:

Connected products for new insights into lifecycle management, sourcing, response and supply, and digital supply networks; and the design, manufacturing and delivery of smart, connected products across all industries

Connected assets to track, monitor and analyze fixed assets, including manufacturing and maintenance business processes, to reduce costs and increase equipment uptime

Connected fleet to enable businesses and public service organizations owning moving assets (such as vehicles, robots, fork lifts and autonomous vehicles) to improve services and safety, visibility to logistics and service quality

Connected infrastructure for new digital operational intelligence from physical-infrastructure systems, construction and energy grids enabling improved service, efficient operations and compliance and risk mitigation

Connected markets to enable new production, and business models of local relevance and at the right timing for customer and marketing insights, digital agribusiness, smart ports and smart cities

Connected people for more insightful, collaborative work roles, health management and smart home environments connecting people and communities and providing better, more personalized lifestyle experiences

https://www.sap.com/solution/internet-of-things.html
https://networks.nokia.com/innovation/iot

How DoubleClick Ad Exchange works

DoubleClick Ad Exchange is a real-time marketplace partnered with the Google Display Network for buying and selling advertising. It represents another market for advertisers to bid on display advertising across the Internet. When you have a campaign that targets the Display Network, you automatically have access to Ad Exchange publisher sites that comply with AdWords' guidelines.

If you go butterfly hunting during the height of summer, the bigger your butterfly net, the more butterflies you'll be able to catch. The same goes for your customers: if you use a wider net, you might be able to capture customers from high-traffic parts of the web that weren't previously available to you. That's why showing your AdWords ads on Ad Exchange publisher sites can help you bring in new customers that you weren't able to reach before.

Here's how it works:

As long as you've targeted the Display Network for your campaign, your ads can appear on Ad Exchange publisher sites, in addition to those available through Google AdSense .
While your potential reach on additional publisher sites expands, the AdWords targeting, reporting, and other account processes you're already familiar with remain the same.
Ad Exchange publishers who want to display Google AdWords ads must adhere to the Google AdSense program policies.

https://support.google.com/adwords/answer/2472739?hl=en