Understanding Conversion Tracking

Conversion Tracking is a free tool that shows you what happens after a customer clicks on your ads -- whether they purchased your product, signed up for your newsletter or filled out a form to receive more information.

By tracking these actions, known as "conversions," you'll know which ads, keywords and campaigns bring you business. This helps you invest more wisely in the best ones and ultimately, boost your return on investment (ROI).
https://support.google.com/adwords/answer/1722022?hl=en

The Offline Solution

With the AdWords Conversion Import feature, the seller can add the sale into the system long after the original click has occurred. This can be weeks later but the conversion can still be followed.

This also allows companies to track repeat customers by recording a conversion online and then tracking additional sales which may occur offline. In this way, businesses can increase their reach by better understanding how their target market is reacting to their advertising.
http://unbounce.com/ppc/new-google-adwords-offline-conversion-tracking/

Google Display Ad Builder Tool

Great ad campaigns start with great ads. The Display Ad Builder tool within AdWords lets you easily create any ad for free.

• Create free, professional-looking image ads in minutes.
• Choose from hundreds of templates and customize the colors, fonts, and layouts of every ad.
• Use images from our stock files, from your computer, or even straight off your website.
• Update your ads easily, or create new ones for each offer.

http://www.google.com/ads/displaynetwork/build-your-ads/display-ad-builder.html

Preview To New Google Chromecast

• The device includes the ability to play 4K video
• Android TV
• Support for external devices
• Gaming 

http://www.forbes.com/sites/ianmorris/2015/02/16/googles-next-chromecast-could-be-based-on-this-qualcomm-prototype/

Power Of Branding

If Coca-Cola were to lose all of its production-related assets in a disaster, the company would survive. By contrast, if all consumers were to have a sudden lapse of memory and forget everything related to Coca-Cola, the company would go out of business.
-Coca-Cola Executive