Connected Car IoT

NEW DELHI: Reliance Jio Infocomm, the 4G entrant has selected AirWire Technologies (AirWire) to offer the latter's Connected Car IoT device to customers in India.

The AirWire Connected Car device, which is manufactured in India, in partnership with Jio, operates in the telco’s pan-India advanced 4G/LTE Network enabling Connect Car apps and services such as hotspot features, location based apps, automobile telematics, security and safety.

“Jio has been working closely with AirWire in developing this unique product to enable a suite of services and apps that will make the driving experience unique for the consumers. Jio’s partnership with AirWire provides the connected car device platform in the vehicle for our connected car initiative, Jio Car Connect. Driving, owning, maintaining and securing the vehicle will now fundamentally change with Jio Car Connect and the AirWire device,” a Reliance Jio spokesperson said in a statement.

http://telecom.economictimes.indiatimes.com/news/reliance-jio-inks-deal-with-airwire-to-offer-connected-car-iot-device-in-india/57368577
http://airwiretech.com

Connected Cars - Connected Technologies - Accenture

https://www.accenture.com/us-en/insight-automotive-connected-vehicle

A recent global survey of over 14,000 consumers across five continents indicates that car owners are now looking for new models with these technologies integrated as standard. Almost 40% of those questioned said that in-car technology is their first and foremost consideration when purchasing a new car, above the driving performance of the vehicle.

Car buyers now have a plethora of vehicle additions available to them, such as web-connected in-car entertainment and information, and real-time digital diagnostics. What’s more, consumers are expressing a desire for such innovations. 61% of UK respondents answering questions from the global survey said they would like to have a vehicle black box that collects data about their driving, which could bring down their insurance premiums. However, currently only 5% use such a device. Similarly, two-thirds suggested they’d like to use full automatic parking assistance systems but only 10% currently do.

Smart devices and integrated connected services provide a wide range of services for vehicle owners – in terms of entertainment, safety, extending car life cycles and cutting costs of repair, maintenance and insurance.

Adoption of these innovations will increasingly give consumers a more personalised driving experience that is closely tailored to their individual needs. This will in turn help automotive businesses learn more about their customers and inform their long-term strategies.

Track Mobiles Without Cookies

Why Cookies Don’t Work Well on Mobile Platforms

Where most consumers use the same computer consistently, each of us may have several mobile devices. A single person may have a work cell phone, a home cell phone, a tablet, an Internet-connected game console, a car-based Internet-connected device, and more. How can ad servers and other players identify that person as the same person when she surfs the Web on different devices? Worse yet, since mobile applications (apps) use a different “sandbox” from each other and the mobile browser uses its own sandbox, even though they’re all on the same device, sites have a hard time identifying a visitor as the same person when she uses one app, a different app, and her mobile browser.

The upshot is that on mobile platforms, cookies are much less effective than on traditional computers. Another rising issue is that as Microsoft and others try to unify the user experience between mobile and laptops (think Windows 8), this challenge is creeping into the laptop arena too. Tracking individual users across multiple apps and browsers, on multiple devices, running on different networks has become a nearly insuperable challenge.

Types of Tracking Solutions on Mobile Platforms

Given the challenges discussed above, the industry is in the process of developing alternate technical options. Most of these solutions fall into one of the following classes: client/device-generated identifiers, statistical IDs, and universal logins.

1. Client- or Device-specific IDs: These include Apple’s UDID and its replacement ID For Advertisers (IDFA), Google’s Android ID, MAC address, etc. Users cannot alter or opt out of tracking with most of these solutions, raising the privacy concerns discussed above. The IDFA does allow such alterations and opt-outs, making it nearly ideal from the user’s perspective. However, the IDFA and other dynamic device identifiers make it hard to attribute ad performance across channels and devices. They also fail to tie together different devices when used by the same consumer.

2. Statistical IDs: Algorithms operating off the user’s device, but using information provided by it, and/or by the gateway it uses to access the Internet. This class includes services such as those provided by TapAd, DrawBridge, and AdTruth (see below). These statistical solutions are probability-based, and thus suffer from a certain lack of certainty and stability, especially where an employer may offer a large number of employees the same types of device, with centralized software control and updating.

3. Universal login tracking: This solution, which does not yet exist, would offer users the option of setting up a login, where they can specify their preferences. This solution, most likely synchronized “in the cloud,” would require the agreement of all parties to collaborate. If consumers agree, this solution would allow them to register their devices and applications through a single dashboard, where they could indicate their privacy preferences. Those willing to participate would gain the benefit of increased personalization, and potentially free access to ad-supported services and content that those opting out would be required to pay for.

Another direction that may yet develop and gain traction, but has not yet done so, is so-called “network-inserted management,” implementing state management through intermediaries such as Wi-Fi networks, Internet Service Providers (ISPs), and other third party servers. Such a solution allows unified identification and preference management for all devices in the same household or office. Partnerships between the relevant third parties could potentially allow the solution to persist when mobile devices travel to a new network.

http://www.allaboutcookies.org/mobile/mobile-tracking.html