Google Partners With Facebook

Google and Facebook are getting a bit friendlier despite their social networking competition. Google’s DoubleClick ad buying software will soon allow clients to buy retargeted ads on Facebook. FBX, Facebook’s retargeted ads platform, has become a major player in the 16 months since launch, and DoubleClick will be a more comprehensive ad buying solution by tapping into it.

Google writes “Partnership has been key to Google’s success as a rising tide lifts all boats.  So we’re excited to announce a new way to help our clients succeed by working with Facebook to participate in FBX, their real-time bidding exchange…we’re always looking at ways to serve our clients even better – starting in a few months, clients will be able to buy inventory on FBX via DoubleClick Bid Manager.”

https://techcrunch.com/2013/10/18/doubleclick-fbx/

DoubleClick Ad Exchange

DoubleClick Ad Exchange is a real-time marketplace partnered with the Google Display Network for buying and selling advertising. It represents another market for advertisers to bid on display advertising across the Internet. When you have a campaign that targets the Display Network, you automatically have access to Ad Exchange publisher sites that comply with AdWords' guidelines.

If you go butterfly hunting during the height of summer, the bigger your butterfly net, the more butterflies you'll be able to catch. The same goes for your customers: if you use a wider net, you might be able to capture customers from high-traffic parts of the web that weren't previously available to you. That's why showing your AdWords ads on Ad Exchange publisher sites can help you bring in new customers that you weren't able to reach before.

Here's how it works:

 • As long as you've targeted the Display Network for your campaign, your ads can appear on Ad Exchange publisher sites, in addition to those available through Google AdSense .

 •While your potential reach on additional publisher sites expands, the AdWords targeting, reporting, and other account processes you're already familiar with remain the same.

https://support.google.com/adwords/answer/2472739?hl=en

https://www.theguardian.com/technology/2012/apr/23/doubleclick-tracking-trackers-cookies-web-monitoring

VoIP On Network Functions Virtualization (NFV)

Reliance Jio launch causing top Indian telcos to quickly deploy NFV tech.

Network functions virtualization (NFV) is an initiative to virtualize the network services that are now being carried out by proprietary, dedicated hardware. If successful, NFV will decrease the amount of proprietary hardware that's needed to launch and operate network services.

The goal of NFV is to decouple network functions from dedicated hardware devices and allow network services that are now being carried out by routers, firewalls, load balancers and other dedicated hardware devices to be hosted on virtual machines (VMs). Once the network functions are under the control of a hypervisor, the services that once require dedicated hardware can be performed on standard x86 servers.

This capability is important because it means that network administrators will no longer need to purchase dedicated hardware devices in order to build a service chain. Because server capacity will be able to be added through software, there will be no need for network administrators to overprovision their data centers which will reduce both capital expenses (CAPex) and operating expenses (OPex). If an application running on a VM required more bandwidth, for example, the administrator could move the VM to another physical server or provision another virtual machine on the original server to take part of the load. Having this flexibility will allow an IT department to respond in a more agile manner to changing business goals and network service demands.

NFV is different from software-defined networking (SDN) but is complementary to it; when SDN runs on the NFV infrastructure, the SDN forwards the data packets from one network device to another while the network routing (control) functions run on a virtual machine in, for example, a rack mount server. The NFV concept, which was presented by a group of network service providers at the Software Defined Network and OpenFlow World Congress in October 2012, is being developed by the ETSI Industry Specification Group (ISG) for Network Functions Virtualization.

http://searchsdn.techtarget.com/definition/network-functions-virtualization-NFV