Gartner analyst Laura McLellan recently predicted that by 2017, CMOs will spend more on IT than their counterpart CIOs.
1) As we all know, marketing is becoming increasingly technology-based
2) Harnessing and mastering Big Data is now key to achieving competitive advantage
3) Many marketing budgets already are larger –and faster growing –than IT budgets
http://www.forbes.com/sites/lisaarthur/2012/02/08/five-years-from-now-cmos-will-spend-more-on-it-than-cios-do/
1) As we all know, marketing is becoming increasingly technology-based
2) Harnessing and mastering Big Data is now key to achieving competitive advantage
3) Many marketing budgets already are larger –and faster growing –than IT budgets
http://www.forbes.com/sites/lisaarthur/2012/02/08/five-years-from-now-cmos-will-spend-more-on-it-than-cios-do/
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